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Transform your program into a world class Customer Feedback Program
Contact us for a comprehensive evaluation of your Customer Feedback Program. You will receive a customized report summarizing your program's current strengths and how you can integrate best practices into your current program.

Books
Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty

Measuring Customer Satisfaction and Loyalty (3rd Ed.)

 

Articles
The True Test of Loyalty (Quality Progress Magazine)

Customer Loyalty 2.0 (Quirks Marketing Research Review)

Business Over Broadway’s 2009 Customer Feedback Programs Award

Business Over Broadway’s research has focused on identifying how companies can improve their customer loyalty. Dr. Bob Hayes has identified how companies can significantly improve their customer loyalty by adopting specific best practices in their customer feedback programs. Using criteria outlined in the book, Beyond The Ultimate Question, the B.O.B. Customer Feedback Programs Award is designed to honor and recognize companies that demonstrate best practices in their customer feedback program and adopt innovative ways to improve the customer experience.

Business Over Broadway is collecting nominations for this award through December 18th. Companies who want to be considered for this award may submit their nomination using the online form provided here. In addition to their online form submission, companies can submit supporting material in the form of a PowerPoint presentation (10-page maximum).

Business Over Broadway will review each nomination; each nomination will be evaluated with respect to adherence to best practices across the following six components: Strategy, Governance, Business Process Integration, Method, Reporting, and Research. Multiple companies may be recipients of the Customer Feedback Program Best Practices Award.

Important Deadlines:

  1. Online nomination form completed and submitted: December 18, 2009

  2. Additional material in PowerPoint presentation (10-page maximum) emailed to cfa@businessoverbroadway.com: December 24, 2009

  3. Award Announcement: January 22, 2010

To apply for the B.O.B. Customer Feedback Programs Award, complete and submit the online nomination form by clicking the link below:

B.O.B. Customer Feedback Programs Award
Online Nomination Form

For more information, read the FAQs or email cfa@businessoverbroadway.com.

 
 
Copyright © 2009 Business Over Broadway