While there has been much improvement in the quality of
managing customer loyalty survey data, the quality of the
measurement and meaning of customer loyalty has not kept
pace. Our latest research on customer loyalty, however,
tries to narrow this gap. Customer Loyalty 2.0 represents
this advancement in the measurement and meaning of customer
loyalty.
This white paper examines the multidimensional nature of
customer loyalty and illustrates how businesses should
examine the different types of loyalty (e.g., advocacy,
purchasing and retention) to manage business growth through
new and existing customers.
Please
complete the business information below and you will
be given the link to download the free white paper:
Beyond the Ultimate Question
